What Is The Best Keyword Research Tool For You?

If you have dabbled in Internet marketing and SEO (Search Engine Optimization), you probably have encountered a keyword research tool. A serious internet marketer uses the best keyword research tool in their arsenal. If you want to drive traffic and customers to come to your website, it would be wise to utilize keyword tools to find out what particular terms are related to your website niche that people are using. Good keyword tools, which you can obtain for free or for reasonable fees, will save you a large slice of your time and provide you with more valuable data on which to base your online marketing and SEO efforts on.

What is a Keyword Research Tool?

First off, let’s define a keyword. Keywords are words or phrases that a user types into search engines to find information online. If you want to generate website traffic from search engines, make sure that your website contains content that incorporates the right keywords. This means that you should use keywords that your target audience is already using.

The best way to discover new, untapped keywords is to use a keyword research tool as the foundation to create content for your website or blog. You are adding value to your website visitors by developing content built around keywords. In return, search engines (specifically Google) reward your website with high rankings that get you that traffic growth.

Top Keyword Research Tools for Your Content Marketing

To assist you in your content marketing efforts, learn about these various keyword research tools available. Note that some tools are not for everyone.

Long Tail Pro

Pros

  • Can generate more than 800 keywords (thousands more for platinum)
  • Moz data within the software
  • Useful in sorting and refining search results
  • Exports keyword lists
  • Ability to add own keywords (for platinum)
  • On-the-spot keyword competition (with platinum)
  • Detailed statistics and metrics (listed after keyword analysis)
  • Anyone can use the tool, from newbies to pros
  • 60-day money back guarantee
  • Ten-day trial – $0 (no credit card required)

Cons

  • Paid keyword tool (priced at $97 for Pro, additional $17/mo for platinum)
  • Takes some time to get complete list of sites and relevant statistics associated with a keyword phrase
  • Relies tediously on data from Google Keyword Planner tool

SEMrush – Steal Competitor Keywords

Pros

  • User-friendly, anyone can use and benefit from it
  • Has ‘Historical Data’ where you can generate more keywords that you can’t find through the Google Keyword Planner tool
  • Exports charts and reports
  • Provides a backlink checker tool that steals your competitors traffic and website backlinks
  • Website audit tool to perform SEO audit
  • Indexes country-specific Google searches
  • PLA – Product Listing Ads data
  • API access (great for developers)
  • Free 30-day trial

Cons

  • Paid keyword tool ($69.95 for Pro, $149.95 for guru and $549.95 for business)
  • Limited tracking or campaign management features available

Market Samurai

Pros

  • Strong in keyword research
  • Imports list of keywords in the regular version
  • Has color-coded results table (where you can easily gauge SEO competition)
  • Offers one-time payment
  • Compatible on multiple platforms (Windows PC, an Apple Mac, or a Linux-based)
  • Downloadable free trial

Cons

  • Paid keyword tool (valued at $149)
  • Lacks strong link building and competitor analysis features
  • Slow-working tabs or modules

Authority Metrics

Pros

  • Generates 800 to 5000 keywords
  • Gets keyword metrics in one specified location
  • Automated bulk competition analysis features
  • Has four ways how to pull valuable keyword ideas
  • Keyword Rank value metric
  • Advanced filtering & metrics
  • Unlimited projects
  • Free 3-day trial
  • 30-day money back guarantee

Cons

  • Paid keyword tool ($99 for starter, $79 for Pro, and $199 for business)
  • Geared towards the more SEO-experienced

KW Finder

Pros

  • Offers a free annual subscription plan
  • Capable of searching keyword ideas and filtering SERP results by countries
  • Integrated social metrics
  • Localized results
  • Robust architecture
  • 8x more long tail keyword ideas
  • Fast retrieval of keyword results

Cons

  • Paid keyword tool ($149 for basic, $290 for premium)
  • Issues experienced during its first version

MOZ Keyword Tool

Pros

  • Comprehensive keyword research tools and link management tools
  • Extensive resource tools
  • User-friendly (from beginner’s guides to SEO, Social Media, and Link Building to Web Developer’s SEO Cheat Sheet)
  • Social media monitoring tools
  • Community Q&A
  • All pricing plans include a free trial

Cons

  • Paid keyword tool ($99 for standard, $149 for medium, $249 for large, and $599 for premium)
  • Limited number of keywords you can track per campaign
  • Campaigns starts rather low

Keyword Tool

Pros

  • Free keyword tool
  • Generates up to 750 keywords with no errors
  • Helps find hidden keywords in Google Keyword Planner
  • Enables you to choose from 192 Google domains and 83 Google language interfaces to generate keyword suggestions
  • Google Autocomplete feature

Cons

  • Recent changes to the tool (includes a ‘questions’ tab, search volume, CPC, competition but in a paid version – Keyword Tool Pro)
  • No trend indication

Google Keyword Planner

Pros

  • Free keyword tool
  • Hyper-local search volume
  • New ad groups tab
  • “Multiply keyword lists” feature
  • Filters out keywords below a certain search volume

Cons

  • Filter search volume by device no longer available
  • Search option for related terms is gone
  • No device segmentation
  • Option to select Broad, Phrase or Exact match has been removed

Making the proper keyword selection is a balance between the volume of users finding a specific keyword and your keyword competition. The best approach to figuring out this balance is using the best keyword research tool that can help you determine how users are searching online. By learning how users are searching for a certain product or service, and how much competition that you actually have, you will identify what keywords you need to focus on and which are the ones you’d want to disregard.