What is the Best Email Marketing Software for Me?

Email marketing is simply a marketing strategy that enables you to promote your business by staying in touch with your customers and prospects. Conducting an email marketing campaign makes you quickly and easily reach your target market, and helps you achieve a visible, solid online presence without the need for high production print, radio or television costs. Of course, you don’t need to send manually out hundreds of emails a day. To send emails to your clients, you need the best email marketing software, so you have flexibility in doing what is right for your business. Investing in email marketing software tools is cheaper than employing a third party to do it for you.

How to Choose the Right Software for Your Email Marketing

Choosing the right software that fits your email marketing needs is critical to the success of your business. Your email service provider should offer these several important features:

  • It’s an important feature of any modern software tool. Presently, your software can send out at least 1000 emails at once, but let’s say that in two years, your membership base has grown to 10,000. Can your software still be able to handle this load?
  • Tailoring content to a specific user leads to better engagement, click-through rates, and open rates.
  • Your email marketing provider should have the ability to create detailed reports for click-through rates, open rates, and perform maximum delivery results.
  • HTML newsletter creation. In choosing an email marketing software, you need to consider getting this feature. HTML newsletters deliver better response rates than plain-text emails.
  • Your email service provider should work on developing useful updated plug-ins to simplify and make more efficient your email marketing efforts.
  • Database, application, and social media integration. It’s an important compatibility feature where it allows you to import data from existing databases and applications such as Excel, Outlook, Access, Oracle, MySQL, SQL Server, and FoxPro. Increase your social media traffic growth by getting an email marketing program that integrates your Facebook, Twitter, and other social accounts.
  • International character support. It’s handy to get an email marketing software that offers support for international characters. Businesses that have a global focus will benefit from this feature.
  • Technical support. Even if you’re tech-savvy, you still need to get technical support from your email marketing provider.
  • Free trial. Look for email marketing services that offer free trial subscription plans so you can gauge how it works, and whether it fits your business needs.

Best Email Marketing Tools

Are you looking to grow your email marketing campaigns but don’t know which is the right email marketing software to buy? Here are some suggestions so you can compare which ones you believe will prove indispensable in your business.

Aweber

Pros

  • Easy-to-use tool (it’s simple to create and deliver)
  • Offers a variety of templates
  • Formatting is accepted by Gmail, Yahoo! And other top email providers
  • Offers email analytics and tracking
  • Provides easy-to-understand tutorials
  • Social media integration
  • Maximum delivery results
  • 365-day live support

Cons

  • Doesn’t offer free trials ($1 trial for the first month)
  • Unable to upload videos through the emails
  • Customizing templates may require some coding know-how

Mailchimp

Pros

  • Customizable email templates
  • Can import own templates or just customize existing templates
  • Unlimited image hosting
  • Removal of the MailChimp logo from outgoing emails available
  • High deliverability
  • Google Analytics integration per campaign
  • Social media integration
  • Subscription form hosting
  • Forever free plan (up to 12,000 emails per month)

Cons

  • Basic ready-made templates for subscription forms
  • Autoresponders will only be sent to users subscribed via web form
  • Less reliable with Paypal or WordPress integration (for those planning on making a membership-based website)
  • Inappropriate and distracting funny YouTube video links.

Constant Contact

Pros

  • User-friendly
  • Offers a comprehensive set of email list management features
  • Great features for email campaign creation (including vast template library)
  • Provides tools for detailed campaign reporting
  • Features social tracking tools
  • Can use CSS, designer mode or XHTML to create emails
  • Free trial

Cons

  • Pricey ($20 for email plan, $45 for email plus plan)
  • Doesn’t have a cross-platform inbox preview
  • No auto-responders
  • Complicated subscription canceling process

Benchmark

Pros

  • Easy to use
  • Subscriber List creation option
  • Auto-responder creation
  • A/B tests conducting
  • Google Analytics integration
  • Enables commenting on your campaign
  • Includes Web-based version of an email
  • Friendly, immediate customer support
  • Free plan (up to 2,000 contacts and up to 14,000 emails per month)

Cons

  • Limited social media integration
  • Glitchy email builder
  • Doesn’t offer conversion tracking
  • Relies heavily on Google Analytics for tracking statistics

iContact

Pros

  • Ease of use is unparalleled
  • Simple, intuitive interface
  • Offers excellent personalization
  • Provides detailed reporting
  • Easy-to-understand step-by-step user guide, manuals, articles and video tutorials
  • Vast library of professional templates
  • Smooth distribution of surveys
  • Email and social media integration
  • Google Analytics integration
  • Event RSVP tracking
  • Affordable pricing (values under $10 per month to start)

Cons

  • Doesn’t provide live support 24/7
  • Have to use Salesforce application to view statistics regarding conversion rates
  • Limited email list (not suitable for businesses with over 100,000 subscribers)

GetResponse

Pros

  • Flexible and easy-to-use templates
  • Provides helpful graphs that enable you to optimize campaigns
  • Offers detailed reports analyzing user actions
  • A/B test conducting
  • Google Analytics integration
  • Email and social media integration
  • High email deliverability
  • Follow-up autoresponders
  • Multiple campaign management
  • Responsive email design
  • RSS-To-Email feature

Cons

  • Pricey ($15.00/month for 1,000 subscribers, $25.00/month for 2,500 subscribers, and $65.00/month for 10,000 subscribers)
  • Phone support is not available 24/7
  • Glitchy email builder

It takes research and a few simple steps in choosing the right email marketing software. Since your subscribers are the central core of your business’ email marketing campaign, you will want to purchase the best email marketing software that makes managing and connecting with your contacts as fast, simple, and effective as possible.