What Email Opt-in Plugin is The Best For Me?

Are you looking to grow your email list and increase paying subscribers? Then, you should consider getting an optin email plugin, which is an email marketing tool designed to provide your blogs and websites some optin forms and social share pop-up boxes. Optin forms let you gather email addresses so you can alert your subscribers when you have offers, promotions or new content to encourage them to come back to your site. The best optin plugin tool can powerfully boost your email newsletter sign-up rates.

How do Optin Email Plugins Work?

Adding email optin forms to your site or blog is quick and easy; it will help you grow traffic, increase conversions, and improve engagement with returning visitors. So it’s best to invest in an email optin plugin that makes it super easy to convert your website or blog visitors into subscribers. Many optin plugin versions feature heaps of templates you can choose from, customizable templates to match your page, editing tools, popover triggers, and displayable forms on the main site locations such as sidebars, pages, etc. Some versions allow optin plugin integration with other top email marketing providers such as Aweber.

Best Email Optin Plugin

The plugin lineup below lists some popular email list options so you can choose the best optin plugin to do the work for you. There are free and premium plugins that include form customization, email marketing integration, social media integration, split testing and some analytics.

Thrive Leads


  • Considered as a powerful lead generation plugin
  • Drag and drop editor
  • Exit Intent
  • Editable optin form templates
  • Displayable opt-in forms to key locations on your site or blog
  • Split testing functionality
  • Quality reporting/statistics
  • Seamlessly integrates with top email service providers
  • Supports email providers that use HTML forms


  • Pricey (starts at $67)
  • Only available for WordPress
  • Limited to creating opt-in forms only and not landing pages



  • Easy setup
  • Easy integration with major email service providers
  • Signature Optin Design-Builder to customize forms
  • Cloud-based app that gives great overview of your optin forms
  • 100% responsive
  • Hyper targeted campaigns
  • Improves User intention
  • Split testing
  • Exit Intent
  • Accurate insights to track user behavior for better conversions


  • Steep pricing (Ultimate plan values at $499, although the Basic plan is only $49)
  • Only one design for mobile
  • Some templates aren’t what they appear to be



  • Customizable templates and designs
  • Easy adding to different locations on your blog or site
  • Full integration with other top email service providers
  • Split testing
  • Ebook graphics
  • Fade feature
  • Provides subscriber stats and analytics
  • More affordable than other optin plugins (starts at $47)
  • 60-day money back guarantee


  • Limits your customization ability
  • There are other skins to add in the admin area of the plugin

Popup Domination


  • User-friendly
  • Highly flexible and comes with multiple theme designs
  • Customizable title text and buttons
  • Promotional images
  • Comes with security notes
  • Round-the-clock customer support
  • Optimized for all devices
  • More affordable compared to other email optin plugins (starts at $47)
  • 60-day money back guarantee


  • Cannot be eliminated with popup blockers
  • Doesn’t have multiple popups
  • No split A/B testing
  • Only lets you select categories or specific pages
  • No analytics
  • Doesn’t enable custom cookies
  • Lacks Exit Popups

Ninja Popup


  • Easy to use
  • Social and optin lockers
  • Multiple design themes
  • Analytics integration
  • A/B testing
  • Integrates with all the major email providers
  • Support for mobile devices
  • Ready presets
  • Affordable pricing (starts at $20)


  • Support only available through Envato Marketplace

WP Suggester


  • User-friendly WordPress plugin
  • Creates pop-up quizzes and suggestions to engage traffic with quizzes and convert to customers
  • Provides email optin forms
  • Customizable social texts
  • Effective lead generation tool (captures leads with question data)
  • Plugin updates
  • Email integration
  • Unlimited social shares
  • Offers affiliate option
  • 24/7 Priority Support
  • Conversion Analytics
  • Offers a free subscription package

There are different plugins to build your email list, but the best optin plugin helps you to get easily more readers subscribed to your list. Just don’t forget to send a thank you or offer a freebie in return for signing up, so your subscribers come back. With the mailing list plugins listed above, you’ll be able to save resources (time, money, and efforts) to grow your list quickly and, eventually, help you rake in some revenue. Identify what email optin plugins you really need, check out the options, and start building your list today.

What email opt-in plugin is best for me?

Get more from your visitors with opt-in plugins

Start Quiz

Get The Best Price!

Fill Out The Form To Get Best Price!

We respect your privacy and we wont spam your email